Website Analytics & Traffic Stats

The internet is the one place where ROI (return on investment) on every dollar spent can be accurately tracked. Being able to track where your traffic is coming from, and what they do when they arrive to your site, is essential to your business growth.

The analytics we use at MichiganWebWorks.com will allow you to precisely evaluate the traffic on your site and to notice trends such as:

What sources are generating traffic to your website
What keywords are being used to find your site
What sources are providing the most qualified visitors who convert to customers

This information can be used to make informed decisions about your messaging, design and navigation. Subtle refinements in these areas can have dramatic effects on conversions, bounce rate (people leaving your site quickly) and ROI.